linkr allowed us to launch a micro influencer product sample seeding campaign in no time. Super easy to use. Great applications from creators.
Who we are and what we do
linkr is one of the leading platforms and agencies for micro and macro influencer campaigns in Europe. With offices in Munich and Vienna, we inherently have a strong focus on the German-speaking market. Our teams and platform manage over 500 collaborations between companies and influencers on social media every month.
We've accumulated know-how, data and experience from thousands of collaborations between influencers and brands, managed by our teams and supported by our platform - still we're curiously learning with every single collaboration, every single day.
Through dedication to our clients and their goals, personal contact with the influencers in our network, combined with sophisticated technology and automated processes, we constantly raise the bar for successful, scalable influencer marketing.
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Quality before Quantity
Not hundreds of thousands - but hundreds of really good ones
linkr offers a large pool of quality influencers across different segments and industries. Unlike others, linkr is not communicating 6 or 7 digit figures when it comes to our influencer pool size. We do much rather focus on quality and are proud to say that every influencer in our network has also been checked by a pair of human eyes.
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David(s) vs Goliath
1 + 1 = 3
There are no celebrities in our creator network. Why? Every common metric in influencer marketing (likes, comments, views, clicks, ...) decreases relatively with increasing size of the influencer. On the one hand, this is due to the algorithms of the platforms that fill our feeds on social media and, on the other hand, the connection between influencer and follower itself, which is becoming ever thinner as the audience grows in size. Experience from thousands of collaborations has confirmed what the theory claims: it is almost always more effective to work with a larger number of smaller individuals than to work with the big stars on social media. Both our network and all our processes are geared towards this simple truth.
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Case Study: Austrian Post
For the launch of the digital postcard, Austrian Post wanted to increase the active use of the corresponding postcard app in Austria in summer 2020.
For this purpose, cooperations were entered into with 20 selected influencers, who not only presented the app to their followers, but also explained its functionality with short videos on Instagram, thus encouraging them to participate.
Results:
- 62.000+ views
- 4.13% conversion rate (view to purchase!)
- 229 reusable, user-generated content
Data instead of guessing
Do not listen to your gut feeling
Sentences like “has a beautiful profile” or “seems to a good fit” - are not only irrelevant but dangerous. Choosing the right influencers is essential for the success of your campaign and depends on a variety of factors that vary greatly, subject to your campaign objectives. A well-founded decision therefore requires a clean set of data. Hence, analysing data is the baseline task for every selection of potential candidates we are performing in close coordination with our customers.
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Pull, not Push
Collect applications instead of handing out offers
On linkr, influencers have to actively apply for campaigns instead of having offers delivered to them. This reversal in the offer principle already results in a first pre-filtering. Only those candidates who are keen and willing to participate in the cooperation will apply. All the details of the cooperation are known to influencers in advance and allow them to make a well-considered decision.
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Case Study: Just Spices
Within 2 weeks, linkr collected hundreds of applications from influencers who wanted to participate in the Just Spices Black Week campaign on Instagram and selected the 100 most suitable candidates based on performance and demographic data, visual language and brand fit.
Results:
- 1.35 million views on Instagram
- 1.65% ø conversion rate
- 70k+ likes
- 4,5k+ comments
- 100 reusable pieces of branded content
Streamlined processes & structure
Success is when preparation meets opportunity
In order not to lose the advantage that micro- and macro influencers have over celebrities to increased administrative overhead when working with a larger number of protagonists, a structured set of streamlined processes becomes paramount. The linkr team carries out time-consuming and complex tasks with the help of intelligent algorithms and structured automations on our own platform. This includes price negotiations, demographic data collection, product sampling, reminders, payments, and much more.
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Case Study: Skoda Fabia
Selected influencers posted carfies (car + selfie = carfie) and encouraged their followers to participate in the Skoda Carfie Hashtag Challenge.
The participants could win the new Skoda Fabia for 1 year. In addition, the SOS Kinderdorf charity initiative was supported by Skoda donating 50 cents for each published carfie.
Results:
- 66k+ Likes
- 2k+ comments
- 5k+ shares
- 1k+ additional followers
Request a tailor-made offer
You are planning a campaign and need support in its implementation? You would like to outsource the operational management of campaigns? You need help defining your Influencer Marketing Strategy?
One of our experts will be happy to discuss your request with you and will prepare a tailor-made offer for you and your company. Just fill out this form and we will contact you right away.
Still not convinced?
Then don't take our word for it. Here's what some of our customers have to say about us instead...
LALALAB.
linkr has been amazing for removing all that hassle and allowing us to manage every stage of the collaboration with multiple people in one place.
Bootea
The platform seamlessly integrates all aspects of driving Social Marketing Campaign, by sourcing Influencers, shipping sample products, and issuing payment.
Vanity Planet
linkr solves that huge headache for us and while we're new to the platform to me it is literally the opportunity of the year (if not the next 5 years). Within a few days we had influencers literally knocking on our door ready to help.
Highborn London
We couldn't be more impressed with this app! The developers have really thought of all the aspects when working with social media influencers.
