the linkr blog

a marketer's handbook to the creator economy


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10 reasons why connecting your e-commerce and influencer marketing is a game-changer for your brand

Integrate e-commerce & influencer marketing for efficiency, tracking, performance pay, product insights, shorter lead times, and data-driven choices.

christmas campaign ideas

3 ideas for your pre-Christmas season influencer marketing activities

Influencer marketing can boost sales in the pre-Christmas season despite the pandemic. Check out our blog for 3 tips: festive, musical, and DIY.

2. November 2020
influencer marketing relations

Will the use of an influencer marketing platform damage my direct relationship with influencers?

Influencer marketing is an effective strategy to reach customers, and automation tools like linkr simplify influencer campaign management. Read our blog.

26. October 2020
instagram reels

Campaign Ideas No. 6 - Instagram Reels

Reels? Seems familiar... Companies, organisations, advertisers and influencers on Instagram, they have all been looking at TikTok with envy in the past few months. No wonder. On the one hand, the app by the Chinese company ByteDance is making people sit up and take notice by breaking download records that they had previously set themselves. On the other hand, something suddenly seems possible on TikTok that was already considered an extinct species by social media marketers: organic reach. In contrast to Instagram, users start directly in the "For-You-feed'', where content is played that the TikTok algorithm assumes the user might like, regardless of whether the user follows the profile that published the content or not. In combination with TikTok - let's call it Content Problem (too fast user growth with too little content) - even low-range profiles can reach dizzying heights in terms of view numbers. All well and good, but what exactly does this have to do with Instagram Reels? Copying is a strong term, but that's exactly what Instagram has done with reels (or at least something very similar). Once you're in the reels feed, you have to keep reminding yourself that you're on Instagram and not TikTok. So just a cheap copy? Not at all! If you are already active on Instagram, you can continue using your existing setup. Even long-term established relationships with influencers can continue to exist. One (not insignificant) detail: The future of TikTok seems uncertain, at least in the USA, and it is not yet clear what a possible ban would mean for Europe. Instagram on the other hand has come to stay - at least for the time being... Sounds good! How does it work? At the beginning, think about whether the format suits you and your company, whether you can use the advantages that reels bring for you and whether the disadvantages of the format present numerous obstacles for you. You can find further information about this here. Content and actions that are well suited for reels: Try-ons for textiles of all kinds, tutorials in the field of beauty, cosmetics, house and garden,... Preparation tips or cooking instructions in the food area, impressions of a location or an event, hashtag challenges,... The choice of effects, music and other creative elements is best left to the influencer - a short note that you attach importance to this but it's still worth it. Don't forget to secure the content rights ☝️ Finally, you can reuse created content on your TikTok channel with relatively little effort. The easiest way to get started is to use our Instagram Reels campaign template. You can find it directly on the start screen in your linkr account:

12. October 2020
instagram reels influencer marketing

Are Instagram Reels Relevant to Your Influencer Marketing Strategy?

Reels makes organic search a potential goldmine for marketers. With reels, you can create engaging content, increase your reach. Read our blog for more details.

2. October 2020
influencer discount code

Campaign Ideas No. 3 - Discount Code Action

Working with influencers for discount code campaigns is a great way to boost short-term revenue. Read our blog for tips on conversion, tracking, what to avoid.

28. September 2020
influencer product unboxing

Campaign Ideas No. 5 - Product Unboxing Videos

Instagram Reels allow short, fun video content and can benefit brands and influencers with increased reach and engagement. Read our blog for more.

14. September 2020
ROI of Influencer Marketing

The ROI of Influencer Marketing on YouTube

This article discusses the specifics of measuring the ROI of influencer marketing on YouTube, a crucial marketing channel for brands. Read our blog.

7. September 2020
Influencer Marketing Automation

Influencer Marketing Automation - Episode 4: Communication

This article discusses tips for setting great budget for influencer marketing campaigns, including understanding goals & avoiding vanity metrics.Read our blog.

29. August 2020
influencer marketings vs pr

Influencer Marketing vs. PR

Influencer marketing and PR both aim to promote brands and create brand awareness, but differ in content, interaction and audience engagement.

23. August 2020
influencer marketing roi

The ROI of Influencer Marketing on Instagram

The article explains how to calculate the ROI of influencer marketing on Instagram, by tracking profile visits, new followers, web traffic, and sales.

16. August 2020
Influencer Marketing Automation

Influencer Marketing Automation - episode 3: budgeting

"Read our blog for more tips on effective communication in influencer marketing and influencer marketing automation. "

10. August 2020
post pandemic influencer marketing

Influencer Marketing during and after the COVID crisis

Brands are focusing more on brand values and social interaction, and micro-influencers can help with scalability and approachability. Read our blog for more details

1. August 2020
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