a marketer's handbook to the creator economy
Integrate e-commerce & influencer marketing for efficiency, tracking, performance pay, product insights, shorter lead times, and data-driven choices.
Influencer and content marketing complement each other. Influencers can create content for you, building trust, reaching a wider audience. Read more on our blog
Identifying the right influencers is essential for a successful influencer marketing campaign. Read our blog for more tips on influencer identification.
The debate between macro and micro-influencers never ends.Read our blog to learn more about the differences.
Learn how to source user-generated content from influencers in 7 easy steps. Read our blog to discover how to keep a steady stream of influencer content.
Fake followers are a growing problem in influencer marketing. Brands should focus on engagement rates and use influencer automation tools. Read our blog.
"Effective influencer marketing depends on campaign setup. Define goals, create campaign briefs, define KPIs, and specify content management. Read our blog. "
Avoid rookie mistakes in your first influencer marketing campaign, such as not having a detailed plan, focusing only on follower count, not monitoring content
Choosing the right influencers is crucial. Factors include relevance, audience type, engagement, reach, and content quality. Read our blog for tips.
Influencer marketing is an effective way to promote your brand. Choose the right influencer, use social media, connect, compensate and measure the results.
Using a platform can help with campaign setup, influencer identification, budgeting, communication, sample seeding, and tracking. Read our blog for more info.
User-generated content (UGC) from influencers provides social proof, showcases to a larger audience, builds trust, and drives traffic. Read our blog for more.
Brand promotion with content creators is still the most effective way to reach new audiences and convert them into customers. That’s why 39% of marketers have increased their influencer marketing budget for 2020.