Case Study

Austrian Post

For the launch of the digital postcard, Austrian Post wanted to increase the active use of the corresponding postcard app in Austria in summer 2020.

For this purpose, cooperations were entered into with 20 selected influencers, who not only presented the app to their followers, but also explained its functionality with short videos on Instagram, thus encouraging them to participate.

Results:

62.000+ views

4.13% conversion rate (view to purchase!)

229 reusable, user-generated content

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