Case Study

Skoda Fabia Launch

Selected influencers posted carfies (car + selfie = carfie) and encouraged their followers to participate in the Skoda Carfie Hashtag Challenge.

The participants could win the new Skoda Fabia for 1 year. In addition, the SOS Kinderdorf charity initiative was supported by Skoda donating 50 cents for each published carfie.


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1k+ additional followers

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