There are several ways to find influencers for an Influencer Marketing campaign:
- Use an Influencer Marketing platform: Platforms like linkr have large databases of influencers that brands can search through to find the right influencers for their campaign. These platforms often have advanced search filters that allow brands to narrow down their search based on niche, location, audience demographics, and more.
- Search social media: Brands can search for influencers on social media platforms like Instagram, TikTok, and YouTube. They can use hashtags and keywords related to their niche to find influencers who create content in that space. They can also check out the followers of other popular influencers to find similar influencers.
- Google search: Brands can do a Google search to find influencers in their niche. They can search for terms like "top influencers in [niche]" or "best [niche] influencers" to find lists and articles that highlight popular influencers.