Who or what is an influencer?

An influencer is an individual who has the power to influence the opinions, behavior, and purchasing decisions of a specific audience, usually in a particular niche. Influencers are often people who have a large following on social media platforms such as Instagram, YouTube, TikTok, or Twitter.

Influencers come from different backgrounds and industries, and they can be celebrities, industry experts, bloggers, or social media personalities. They are known for creating and sharing content that resonates with their followers and reflects their values, interests, and lifestyles.

Influencers can be categorized into micro-influencers, macro-influencers, and mega-influencers, based on the size of their following.

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